Google Is Ditching Adobe Flash Advertising (Fortune)

Highlights:
Google said that it will stop accepting advertisements made with Adobe’s Flash plug-in as of June this year and will ban them outright by the beginning of 2017.

Google will instead encourage advertisers to use HTML5 across its AdWords, Google Display Network, and DoubleClick Digital Marketing divisions. The transition will “enhance the browsing experience for more people on more devices,” Google said in a post.

Financial Highlights (Gurufocus):

Adobe Systems Inc (ADBE)
Operating margin (%) 18.83
Net-margin (%) 13.13
ROE (%) 9.31
ROA (%) 5.60

P/E(ttm) 78.81
P/B 5.43
P/S 8.11

Alphabet Inc (GOOG)
Operating margin (%)
25.82
Net-margin (%)
21.90
ROE (%)
14.16
ROA (%)
11.81

P/E(ttm) 30.54
P/B 4.08
P/S 6.87

Reference
http://fortune.com/2016/…/11/google-adobe-flash-advertising/

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